Great resource by JWT: 2012 trends and beyond (slideshow) - many of these are actually ‘green’ issues. Worth looking at.
Good read!
Rachel Armstrong is a TED Senior Fellow, and she imagines a world where buildings — and other built objects — might be based on materials that act something like living things. For example, buildings could be coated with materials that are modeled on living things, like oil and alkali mixed…
(Source: newscientist.com)
I love Al Gore’s work - he is a real leader, imho. Let him run America!
Al Gore has taken on the root cause of most of our modern societal ills: unsustainable business practices. He and David Blood, a partner with Gore in Generation Investment Management, have written a Manifesto for Sustainable Capitalism:
Before the crisis and since, we and others have called…
Clearly, going forward, if brands and their marketers, the media, and the ads and messages we see do not provide real value we will quickly lock them out of our lives. Useful, data-rich and properly permitted advertising is indeed becoming content itself, and the-people-formerly-known-as-consumers are getting better and better at creating meta-content as well. The power has shifted from the middle to the edges ie to the users, and to the creators (and this is, by the ay, why we have so much upheaval in the content business).
This year, most survey respondents say sustainability is on their companies’ management agendas to stay. What’s more, a substantial portion of respondents say their companies are profiting from sustainability activities. Free report I think (but registration required)
A nice illustration taken from Al Gore’s OUR CHOICE app on my iPad - a must read, btw, many nice illustrations and videos; clearly this is the way books should be in the future (but not only on the iPad:)
Our system of law doesn’t acknowledge the derivative nature of creativity. Instead, ideas are regarded as property, as unique and original lots with distinct boundaries. But ideas aren’t so tidy. They’re layered, they’re interwoven, they’re tangled. And when the system conflicts with the reality… the system starts to fail.
Cleaner, Cheaper and Faster: Why Efficiency Beats Drilling
With oil prices back above $100 per barrel and gasoline prices rapidly jumping up in the last two weeks, drivers are feeling the pain at the pump and unease about the future. While some in Washington advocate drilling as the solution, there are better ways to provide stability for consumers and cut our oil dependence. By 2030, efficiency and other oil savings measures can save a total of 8 times more oil than opening new areas to drilling off America’s shores or in protected sensitive areas.
The only real solution to protect consumers from high and volatile gas prices is to reduce our oil dependency through more efficient cars and trucks, clean fuels, and transportation choices such as commuter rail. Despite this, Republicans in the U.S. House are trying to prevent the adoption of strong standards by taking away EPA’s authority to set new pollution standards for cars and trucks.
Over the next two decades, we could cut our oil dependency by one-third, or about 7 million of barrels of oil each day. Conversely, drilling for new oil offshore the lower 48 states and opening the Arctic National Wildlife Refuge are projected to produce only about 1 million barrels per day in 2030. Moreover, even if we open up more areas tomorrow to drilling, it would be another 7 to 10 years before any oil flows from these new wells. In contrast, efficiency and other oil savings measures can start producing savings immediately. Cumulatively by 2030, we could save 8 times more oil than we could produce from drilling.
DNA Sequencing To Go - Technology Review
Oxford Nanopore says it will begin selling by the end of the year a disposable DNA sequencer about the size of a USB memory stick that can be plugged directly into a laptop or desktop computer and used to perform a single-molecule sensing experiment. The device is expected to sell for $900, according to the company.
The company also unveiled a larger benchtop version of the technology. It says a configuration of 20 of the benchtop instruments could completely sequence a human genome in 15 minutes.
Scary stuff
LOOOOVE. AT-AT/VW bus mashup. h/t @eric_andersen
(via VW-ATAT - Imgur)
Love this ‘evolution of addiction’ illustration! Designed by Benjamin Ritter for our mag story...
New study shows that a...
Everybody dance now! #startrek
This looks like the conversations I have with my bf. <3
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