I really like what the Patagonia people are doing...

February 1st, 2012

I really like what the Patagonia people are doing with their ‘buy less’ campaign - and this video really hits home on a lot of issues. Well done.

“Reducing the customer’s footprint will need to be the core aim of all innovation efforts and all…” (greenfuturist.com)
This video is a great summary of what I believe in (Charlie Chaplin) (mediafuturist.com)

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I'm a Futurist on the journey from Ego to Eco, Author of 5 books (see below), and a global keynote speaker and strategist on media, social technologies, communications, sustainability, and 'Green Futures'. My main site and Futurist blog is at www.futuristgerd.com I am also the CEO of http://www.thefuturesagency.com Here, I focus on green future scenarios and green business trends, sustainable economics and what has been termed Natural Capitalism, as well as on renewable and networked energy and the idea of adapting internet, networked-society principles to the planet's most urgent climate and environment issues. In the near future, this will also become the home of the GreenFuturists group - stay tuned!