Gerd Leonhard, Green Futurist and Keynote Speaker, · Clearly, going forward, if brands and their...
February 20th, 2012
greenfuturist
Clearly, going forward, if brands and their marketers, the media, and the ads and messages we see do not provide real value we will quickly lock them out of our lives. Useful, data-rich and properly permitted advertising is indeed becoming content itself, and the-people-formerly-known-as-consumers are getting better and better at creating meta-content as well. The power has shifted from the middle to the edges ie to the users, and to the creators (and this is, by the ay, why we have so much upheaval in the content business).
The Orange Rag - from Legal Technology Insider :: Guest article: Data is the new oil - and ‘publicy’ is the new default
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I'm a Futurist on the journey from Ego to Eco, author of 5 books (see below), and a globe-trotting keynote speaker on media, social technologies, communications and - as of late 2011 - 'Green Futures'. I am currently looking at sustainable future scenarios, biosphere-like economics and what I like to call 'ecotalism' (or capitalism 2.0...?) as well as at renewable and networked energy and the idea of possibly adapting internet, networked-society principles to the world's urgent climate and environment issues.

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