I'm a Futurist on the journey from Ego to Eco, Author of 5 books (see below), and a global keynote speaker and strategist on media, social technologies, communications, sustainability, and 'Green Futures'. My main site and Futurist blog is at www.futuristgerd.com I am also the CEO of http://www.thefuturesagency.com Here, I focus on green future scenarios and green business trends, sustainable economics and what has been termed Natural Capitalism, as well as on renewable and networked energy and the idea of adapting internet, networked-society principles to the planet's most urgent climate and environment issues. In the near future, this will also become the home of the GreenFuturists group - stay tuned!

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Yes, consumers are willing to pay more for sustainable products and services - and this is only the beginning of a key trend, imho.

Yes, consumers are willing to pay more for sustainable products and services - and this is only the beginning of a key trend, imho.

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